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2022-02-07 20:36:41

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1. MCN是虚拟货币吗

Msn的虚拟货币吗？是的，它是和

2. 知名的MCN 机构有哪些

1、谦寻

谦寻成立于2017年4月28日，是新内容电商直播机构TOP1。目前公司旗下共有40余位主播，其中包括淘宝第一主播薇娅viya，以及TOP主播小侨Jofay、深夜徐老师、呗呗兔、大英子LOVE，知名歌手林依轮，知名演员高露，主持人李响等，行业前20占据6位，淘宝粉丝数千万，并在北京建立明星直播基地。

在330淘宝直播盛典蝉联2017-2018“年度TOP机构”奖项，2018年至今，谦寻文化连续荣获阿里V任务机构榜、淘榜单TOP1，更获得天猫金妆奖“2019年度优秀合作伙伴”等多个奖项。

2018年起公司往集团化管理方向进行，业务全方位开展，创建北京明星直播基地，广州供应链基地，传统电商模块也飞速发展，目前涵盖家居、茶叶、美妆等多项类目。

主要业务包括孵化网红主播、短视频内容生产及投放、全域内容营销等，可为品牌定制专属推广方案。我们拥有强势的销售渠道、独家专属供应链和数百名专业团队等优势，能为商家提供最顶尖的服务，亦能为主播在淘内开疆拓土提供最全面的帮助。

2、新片场

北京新片场传媒股份有限公司成立于2012年，依托于短片分享平台“场库”发展而来，通过互联网平台聚集了一批优秀的年轻创作人，并逐步发展为专业的互联网影视传媒公司。先后获得九合创投、阿里巴巴集团、红杉资本、中瑞资本、天星资本、完美世界、孚惠资本、永桐资本等机构投资，累计融资金额数亿元，市值11.8亿元人民币。

围绕线上创作人社区平台，逐步拓展出了新片场影业、新片场短视频、新片场营销等多个业务品牌，新片场学院由北京新片场传媒股份有限公司运营。依托新片场社区的创作力量，通过内容制作、运营、商业化等多方面的平台化经营，发掘培养优秀短视频内容品牌。

新片场短视频旗下有辣目洋子、王小潮、董新尧、H、游客Visitor、钢铁西游等签约红人，还有包括《场库》、《玉头的造物集》、《小情书LOVOTE》、《魔力美食》、《理娱打挺疼》等20+优质视频内容品牌栏目。

3、青藤文化

青藤文化由2011年成立至今已经走过了7个年头，从2014年起，青藤由视频制作公司转型为原创内容生产公司，出品了《明白了妈》《熊叔厨房等》等多个栏目，由此衍生出以母婴为核心的MCN业务。

发展到2018年，形成了集出品、MCN、制作、营销的四位一体业务布局，涵盖母婴、二次元、美妆、萌宠等多个领域，旗下红人及自媒体数量也已经突破50+。青藤文化旗下艺人@鹿小草QAQ、@甘子七、@董完了、@杰斯特拉Jstr，青藤还有二次元博主@凹凸君说、母婴博主@熊叔厨房、美妆博主@走向世界的彭美丽等，在微博、B站、美拍等社交平台也都获得了大批粉丝的喜爱。

4、蜂群文化

深圳市蜂群文化传播有限公司自2014年成立以来，团队如今已扩张到500多人，以“内容原创能力”、“独家资源优势”、“强曝光能力”等为核心优势，深根于网红市场，成为在新媒体业内独树一帜的数字化内容互动营销机构。

公司一直致力于KOL的孵化运作，也成功孵化了众多红人，基本上每年都会诞生很多不同领域的头部红人。现如今，蜂群独家网红资源及旗下孵化签约红人过千人，全网粉丝覆盖7.5亿人群 。可满足多元化合作需求，涉及合作平台和媒体达500+家，各平台月累计视频播放量超15亿。

公司独家签约1000+优质网络红人，其中包括@微博搞笑排行榜、@留几手、@我的前任是极品、@草图君、@休闲璐、@酷酷的滕等流量大号。

5、古麦嘉禾

古麦嘉禾深耕移动互联网多年，是业内领先的网红经纪公司及短视频内容制作公司，依托于抖音、快手、微博、微信、火山、美拍等几十个互联网社交媒体平台，致力于为广大用户提供多元化的优质短视频内容。

古麦嘉禾在内容、流量、变现能力、品牌孵化等多个业务领域都具有极大的影响力和专业度。目前古麦嘉禾拥有全约优质艺人近千人，擅长打造爆款、孵化超级IP，如抖音短视频超知名IP栏目：破产姐弟，名侦探小宇，逆袭哆哆，他是子豪，城七日记，喵小兔，职场老思，第一秘书，时光出租车等，并连续多月获得抖音MCN综合排名第一。

3. MCN 是什么意思

MCN（Multi-Channel Network），一种多频道网络的产品形态，将PGC内容联合起来，在资本的有力支持下，保障内容的持续输出，从而最终实现商业的稳定变现。MCN提供的价值大致分为两大类：信息价值和效率价值。

有投资价值的MCN项目有着：较强的内容判断及制作能力；最好有自己的模版化、工业化的生产机制；同时有很强的流量采购能力，对流量有着水龙头一样的控制力，能够从内容生产和消费两端实现调控，形成匹配。

(3)币圈mcn扩展阅读

2016年9月，微博启动MCN管理系统内测。2017年5月，微博推出垂直MCN合作计划，开启各个垂直领域MCN机构的接入合作，强化内容生产，扶持优质内容创作者和机构。

2017年12月，微博宣布成立30亿基金扶持MCN。2018年8月8日，微博推出“微博内容商业联盟助力计划”，打造微博平台、KOL、广告主三方的生态闭环，实现MCN机构与品牌的双向商业变现。

2018年8月28日，微博合作MCN机构超2000家，首提社交货币汇率概念，倾斜全站曝光和社交资源帮助机构在微博成长。

4. 申请微博mcn过程中其主要商业模式怎么写

可以模仿一下

1.商业模式方案的书写要根据这几个方面来。企业的定位：企业要做什么、有多大的市场、市场中有哪些竞争者。围绕着这些因素去做产品。业务或渠道：用什么方式销售、可以利用那些渠道。资源整合能力：企业有哪些强势的资源，怎么建立自己的壁垒。盈利模式：怎么盈利？直接售卖赚钱还是通过其他的方式？现金流：现金流是企业最重要的一方面，良好的现金流才能保证企业健康发展。概括来说，一个好的商业模式要符合五个方面的标准：定位要准、市场要大、扩展要快、壁垒要高、风险要低。模世能在商业模式方面的探索是非常先进的，建议可以看看他们的视频，

2.商业模式不止于商品买卖关系。从追求一夜暴富的比特币挖矿，到追求社会公益的慈善事业，从偏僻山寨的“标会”（一种具有悠久历史的民间信用融资行为）到建立国际“亚投行”，投资之前都要设计商业模式。中国提出的“一带一路”国际战略就包涵了宏大商业模式。

与“利益相关者之间的交易结构”的传统表述不同，我们把商业模式本质表述为“参与者之间的利益机制”，利益机制是商业模式的核心，应该从系统驱动力角度，穿透复杂形态找到事物本质，基于这种思维导向我们发现了交易成本更低的两种结构模型。

此前，我们结合多个商业地产项目的动力机制，重点分析了云南大理州民宿“被自愿停业”事件。从动力机制角度，预见到环洱海两千多家民宿投资人，提供宅基地的原住民与社会公众利益（由地方政府代表）之间的多方博弈结果，一定是“环境资源有偿使用”。

“禁止使用环境资源”和“无偿使用环境资源”都不符合参与各方的利益。如今“被自愿停业”进入第13个月了，大理坊间传出解决方案各种版本，最终指向拆除全部濒水建筑物（含老村老宅在内），恢复高原湿地生态系统，易址重建民宿小镇几项措施。

一方面使得高原湿地生态系统得以恢复，另一方面尽量挽留民宿资本。这样洱海环境资源价值才能被释放，大理才能培育出良性商业生态系统。2017年4月之前，任由村民自由出租宅基地，民宿投资人免费使用优质环境资源赚钱，自然生态系统被过度消耗，这样的利益格局当然不可持续。

基于“环境资源有偿使用”原则，如何使得高原湿地生态系统生息恢复？环境效益如何包容原住民的商业利益？如何吸引民宿资本继续驻留大理？这正是当下大理度假民宿产业商业模式的创新设计任务。

NO.2

发现利益圈

设计商业模式，首先需要划定当事企业的利益边界，否则无法设计其与外部企业之间的交易结构。

以我在的健康养老基地（简称康养基地）团队为例，团队包含产业与市场研究部，客源资源拓展部，基地运营管理部三大部门，最终向顾客收钱的是康养基地部门。那么研究部，拓展部如何分享利润呢？这不仅是“公平公正分配”道德问题，更涉及在初创阶段委派哪个部门担当“飞夺泸定桥”先锋连的战术设计，当年战斗万一失利，红军就没有明天！

商业模式设计应能保障“夺桥先锋连”弹药供应充足，激励其舍命进攻。赚到钱固然是好事，问题是锅里肉怎么分？这要预先“说好的”，这正是商业模式设计的核心。企业内部商业模式是发展战略规划的保障机制。企业成长经历多个发展阶段，其内部商业模式时效通常比企业管理制度要短，商业模式应跟随阶段发展目标变化做出及时调整。如何设计企业内部商业模式？

按照传统的内部利益圈理论，有的部门负责烧钱，有的部门负责赚钱，要维护企业利益边界，就必须妥善解决圈内各部门利益分配机制。

非平台型企业外部利益圈内交易成本受到强利益博弈和弱利益博弈制约。而好的商业模式应该能够降低利益圈内交易成本。有没有交易成本更低的利益圈呢？

我们根据操盘经验，设计了平台型企业外部利益圈。以整个业务平台对外部客户、供应商、公共服务商形成交易关系。业务平台成员因互补互利动机而组成“盟友利益圈”，对外交易利益由平台内供货企业独享，同时平台其他伙伴也分享到增值效益，譬如产生关联消费。平台成员之间的共同利益远大于相互博弈利益，明显降低了盟友圈内部交易成本。平台战略理论认为盟友圈内除了产生增值效益，甚至有机会产生边际效益递增，即所谓“1+1＞2”效应。起码在逻辑上，平台型企业外部利益圈交易成本比非平台外部利益圈交易成本更低。

能降低整体交易成本的利益圈是商业模式设计基础。我们团队的康养基地商业模式仍在设计初步阶段，划定平台型企业外部利益圈为下一步设计交易结构奠定基础。若不了解本企业、盟友、外部交易者处于什么位置上，当然无法确定各方的利益立场。随外部市场变化，各方在交易结构中的位置必然发生变化，然后是交易结构被迫做出适应性调整，最终要重构新的商业模式。“

在传统的“类内部”利益圈基础上，我们发现了“盟友”利益圈，这为分析盟友间交易关系建立更清晰逻辑----利益圈内互补合作产生的效益大于相互竞争的效益，建立在“平台型企业外部利益圈”基础上的商业模式能降低整体交易成本，产生更大交易价值。

NO.3

商业模式设计与战略规划的差别

选择进入不同的消费市场就是选择不同规模的价值空间。同是康养业务，有企业选择为顶尖富裕人群提供“瑞士羊胎素抗衰老治疗”服务，客单价30万元以上。我们团队选择为珠三角大湾区城市人群提供“带医学干预的异地度假生活”服务，客单价3千元以上。这两项业务的客单价与客群规模存在数量级差异。战略规划与商业模式是相互平行的企业发展路径设计，两者不可相互替代。战略规划结果是选择不同的市场，商业模式设计结果是选择不同的交易结构。

5. mcn机构有哪些

如下：

1、谦寻

谦寻成立于2017年4月28日，是新内容电商直播机构TOP1。目前公司旗下共有40余位主播，其中包括淘宝第一主播薇娅viya，以及TOP主播小侨Jofay、深夜徐老师、呗呗兔、大英子LOVE，知名歌手林依轮，知名演员高露，主持人李响等，行业前20占据6位，淘宝粉丝数千万，并在北京建立明星直播基地。

在330淘宝直播盛典蝉联2017-2018“年度TOP机构”奖项，2018年至今，谦寻文化连续荣获阿里V任务机构榜、淘榜单TOP1，更获得天猫金妆奖“2019年度优秀合作伙伴”等多个奖项。

2018年起公司往集团化管理方向进行，业务全方位开展，创建北京明星直播基地，广州供应链基地，传统电商模块也飞速发展，目前涵盖家居、茶叶、美妆等多项类目。

主要业务包括孵化网红主播、短视频内容生产及投放、全域内容营销等，可为品牌定制专属推广方案。我们拥有强势的销售渠道、独家专属供应链和数百名专业团队等优势，能为商家提供最顶尖的服务，亦能为主播在淘内开疆拓土提供最全面的帮助。

2、新片场

北京新片场传媒股份有限公司成立于2012年，依托于短片分享平台“场库”发展而来，通过互联网平台聚集了一批优秀的年轻创作人，并逐步发展为专业的互联网影视传媒公司。先后获得九合创投、阿里巴巴集团、红杉资本、中瑞资本、天星资本、完美世界、孚惠资本、永桐资本等机构投资，累计融资金额数亿元，市值11.8亿元人民币。

围绕线上创作人社区平台，逐步拓展出了新片场影业、新片场短视频、新片场营销等多个业务品牌，新片场学院由北京新片场传媒股份有限公司运营。依托新片场社区的创作力量，通过内容制作、运营、商业化等多方面的平台化经营，发掘培养优秀短视频内容品牌。

新片场短视频旗下有辣目洋子、王小潮、董新尧、H、游客Visitor、钢铁西游等签约红人，还有包括《场库》、《玉头的造物集》、《小情书LOVOTE》、《魔力美食》、《理娱打挺疼》等20+优质视频内容品牌栏目。

3、青藤文化

青藤文化由2011年成立至今已经走过了7个年头，从2014年起，青藤由视频制作公司转型为原创内容生产公司，出品了《明白了妈》《熊叔厨房等》等多个栏目，由此衍生出以母婴为核心的MCN业务。

发展到2018年，形成了集出品、MCN、制作、营销的四位一体业务布局，涵盖母婴、二次元、美妆、萌宠等多个领域，旗下红人及自媒体数量也已经突破50+。青藤文化旗下艺人@鹿小草QAQ、@甘子七、@董完了、@杰斯特拉Jstr，青藤还有二次元博主@凹凸君说、母婴博主@熊叔厨房、美妆博主@走向世界的彭美丽等，在微博、B站、美拍等社交平台也都获得了大批粉丝的喜爱。

4、蜂群文化

深圳市蜂群文化传播有限公司自2014年成立以来，团队如今已扩张到500多人，以“内容原创能力”、“独家资源优势”、“强曝光能力”等为核心优势，深根于网红市场，成为在新媒体业内独树一帜的数字化内容互动营销机构。

公司一直致力于KOL的孵化运作，也成功孵化了众多红人，基本上每年都会诞生很多不同领域的头部红人。现如今，蜂群独家网红资源及旗下孵化签约红人过千人，全网粉丝覆盖7.5亿人群 。可满足多元化合作需求，涉及合作平台和媒体达500+家，各平台月累计视频播放量超15亿。

公司独家签约1000+优质网络红人，其中包括@微博搞笑排行榜、@留几手、@我的前任是极品、@草图君、@休闲璐、@酷酷的滕等流量大号。

5、古麦嘉禾

古麦嘉禾深耕移动互联网多年，是业内领先的网红经纪公司及短视频内容制作公司，依托于抖音、快手、微博、微信、火山、美拍等几十个互联网社交媒体平台，致力于为广大用户提供多元化的优质短视频内容。

古麦嘉禾在内容、流量、变现能力、品牌孵化等多个业务领域都具有极大的影响力和专业度。目前古麦嘉禾拥有全约优质艺人近千人，擅长打造爆款、孵化超级IP，如抖音短视频超知名IP栏目：破产姐弟，名侦探小宇，逆袭哆哆，他是子豪，城七日记，喵小兔，职场老思，第一秘书，时光出租车等，并连续多月获得抖音MCN综合排名第一。

1. Is MCN a virtual currency?

Is Msn a virtual currency? Yes, it is and

2. What are the well-known MCN institutions?

1. Qianxun

Qianxun was established on April 28, 2017. It is the TOP1 new content e-commerce live broadcast organization. At present, the company has more than 40 anchors, including Taobao's number one anchor Viya, as well as TOP anchors Xiaoqiao Jofay, Late Night Teacher Xu, Beibei Rabbit, Dayingzi LOVE, well-known singer Lin Yilun, well-known actor Gao Lu, and host Li Xiang etc., occupying 6 of the top 20 positions in the industry, with tens of millions of Taobao fans, and a celebrity live broadcast base has been established in Beijing.

At the 330 Taobao Live Broadcast Ceremony, it won the 2017-2018 "Top Organization of the Year" award. From 2018 to the present, Qianxun Culture has successively won the Alibaba V mission agency list, Taobao list TOP1, and even won the Tmall Golden Makeup Award. "Excellent Partner of the Year 2019" and many other awards.

Since 2018, the company has been moving towards group management, and its business has been carried out in an all-round way. It has established a Beijing star live broadcast base and a Guangzhou supply chain base. The traditional e-commerce module has also developed rapidly, currently covering home furnishings, tea, and beauty. and many other categories.

The main business includes incubating Internet celebrity anchors, short video content production and delivery, global content marketing, etc., and can customize exclusive promotion plans for brands. We have the advantages of strong sales channels, exclusive supply chain, and hundreds of professional teams. We can provide top-notch services to merchants and provide the most comprehensive assistance to broadcasters to expand their territory in Taobao.

2. New Studio

Beijing New Studio Media Co., Ltd. was established in 2012 and developed based on the short film sharing platform "Changku". Through the Internet platform It has gathered a group of outstanding young creators and gradually developed into a professional Internet film and television media company. It has successively received investment from Jiuhe Venture Capital, Alibaba Group, Sequoia Capital, Sino-Swiss Capital, Tianxing Capital, Perfect World, Fuhui Capital, Yongtong Capital and other institutions, with a cumulative financing amount of hundreds of millions of yuan and a market value of 1.18 billion yuan.

Focusing on the online creator community platform, it has gradually expanded multiple business brands such as New Studio Pictures, New Studio short videos, and New Studio Marketing. New Studio Academy is operated by Beijing New Studio Media Co., Ltd. . Relying on the creative power of the New Studio community, we will explore and cultivate excellent short video content brands through content production, operation, commercialization and other platform-based operations.

New Studio Short Video has signed celebrities such as Yoko Lame, Wang Xiaochao, Dong Xinyao, H, Visitor, and Steel Westward Journey, as well as "Changku", "Yutou's Creation Collection", 20+ high-quality video content brand columns such as "LOVOTE", "Magic Food", "Lectures and Entertainment Painful".

3. Qingteng Culture

Qingteng Culture has been established for 7 years since its establishment in 2011. Since 2014, Qingteng transformed from a video production company into an original content production company, producing multiple columns such as "Understood Mom", "Uncle Xiong's Kitchen, etc.", from which the MCN business with mother and baby as the core was derived.

By 2018, it has formed a four-in-one business layout integrating production, MCN, production, and marketing, covering multiple fields such as maternal and infant, two-dimensional, beauty, and cute pets. Its celebrities and The number of self-media has also exceeded 50+. Artists under Qingteng Culture @鹿小草QAQ, @ganziqi, @ dongwaner, @杰straJstr, Qingteng also has two-dimensional blogger @妞君说, mother and baby blogger @ Uncle Xiong Kitchen, beauty makeup Bloggers like Peng Meili and others have also won the love of a large number of fans on social platforms such as Weibo, Bilibili, and Meipai.

4. Fengqun Culture

Since its establishment in 2014, the team of Shenzhen Fengqun Culture Communication Co., Ltd. has expanded to 500 Duoduo, with its core advantages of "original content capabilities", "exclusive resource advantages" and "strong exposure capabilities", is deeply rooted in the Internet celebrity market and has become a unique digital content interactive marketing agency in the new media industry.

The company has been committed to the incubation operation of KOL and has successfully incubated many celebrities. Basically, many top celebrities in different fields are born every year. Nowadays, Fengqun’s exclusive Internet celebrity resources and its incubation contracted celebrities exceed 1,000, and the entire network of fans covers 750 million people. It can meet diversified cooperation needs, involving more than 500 cooperation platforms and media, and the monthly cumulative video views on each platform exceed 1.5 billion.

The company has exclusively signed contracts with 1,000+ high-quality Internet celebrities, including @微博 funny rankings, @leave a few hands, @我的Predecessor is the best, @草图君, @客服璐, and @久久的Teng and other large traffic accounts.

5. Gumai Jiahe

Gumai Jiahe has been deeply involved in the mobile Internet for many years. It is the leading internet celebrity agency and short video content production company in the industry, relying on Douyin. , Kuaishou, Weibo, WeChat, Huoshan, Meipai and other dozens of Internet social media platforms are committed to providing a wide range of users with diversified high-quality short video content.

Gumai Jiahe has great influence and professionalism in multiple business fields such as content, traffic, monetization capabilities, and brand incubation. At present, Gumai Jiahe has nearly a thousand high-quality artists across the country, and is good at creating hits and incubating super IPs, such as Douyin’s short video super-famous IP column: Bankrupt Sister and Brother, Detective Xiaoyu, Counterattack Duoduo, he is Zihao , Chengqi Diary, Meow Rabbit, Old Thoughts in the Workplace, First Secretary, Time Taxi, etc., and has been ranked first in Douyin MCN comprehensive ranking for many consecutive months.

3. What does MCN mean?

MCN (Multi-Channel Network), a multi-channel network product form, unites PGC content. With the strong support of capital, Ensure the continuous output of content, thereby ultimately achieving stable commercial monetization. The value provided by MCN is roughly divided into two categories: trustinterest value and efficiency value.

MCN projects with investment value have: strong content judgment and production capabilities; it is best to have their own templated and industrialized production mechanisms; at the same time, they have strong traffic procurement capabilities and have a faucet on traffic. The same control can be achieved from both ends of content production and consumption to achieve matching.

(3) Currency circle mcn extended reading

In September 2016, Weibo launched internal testing of the MCN management system. In May 2017, Weibo launched a vertical MCN cooperation plan to open access cooperation with MCN institutions in various vertical fields, strengthen content production, and support high-quality content creators and institutions.

In December 2017, Weibo announced the establishment of a 3 billion fund to support MCN. On August 8, 2018, Weibo launched the "Weibo Content Business Alliance Assistance Plan" to create an ecological closed loop among the Weibo platform, KOLs, and advertisers to realize two-way commercial monetization of MCN institutions and brands.

On August 28, 2018, Weibo cooperated with more than 2,000 MCN institutions. It was the first to introduce the concept of social currency exchange rate, focusing on full site exposure and social resources to help institutions grow on Weibo.

4. How to write the main business model in the process of applying for Weibo mcn

You can imitate it

1. The writing of the business model plan should be based on these few From the side. The positioning of the enterprise: what the enterprise wants to do, how big the market is, and what competitors are in the market. Build products around these factors. Business or channel: how to sell and which channels can be used. Resource integration capabilities: What strong resources does the company have and how to establish its own barriers? Profit model: How to make money? Do you make money by selling directly or through other methods? Cash flow: Cash flow is the most important aspect of a company. Good cash flow can ensure the healthy development of the company. In summary, a good business model must meet five criteria: accurate positioning, large market, rapid expansion, high barriers, and low risks. MoShiNeng's exploration of business models is very advanced. It is recommended to watch their videos.

2. The business model is not limited to the relationship between the purchase and sale of goods. From Bitcoin mining in pursuit of instant wealth to philanthropy in pursuit of social welfare, from "Biaohui" (a private credit financing behavior with a long history) in remote villages to the establishment of the international "Asian Infrastructure Investment Bank", before investing To design a business model. The “Belt and Road” international strategy proposed by China encompasses a grand business model.

Different from the traditional expression of "transaction structure between stakeholders", we describe the essence of the business model as "the interest mechanism between participants". The interest mechanism is the core of the business model and should start from From the perspective of system driving force, we can penetrate complex forms to find the essence of things. Based on this thinking orientation, we have discovered two structural models with lower transaction costs.

Previously, we combined the dynamics of multiple commercial real estate projectsMechanism, focusing on the analysis of the "voluntary closure" incident of homestays in Dali Prefecture, Yunnan. From the perspective of dynamic mechanism, it is foreseen that the result of the multi-party game between the more than 2,000 B&B investors in the Erhai Lake, the aboriginal people who provide homesteads, and the public interests (represented by local governments) must be "paid use of environmental resources."

Both "prohibition of use of environmental resources" and "free use of environmental resources" are in the interests of all parties involved. Now that the "voluntary suspension of business" has entered its 13th month, various versions of solutions have been circulated in Dali, which ultimately point to demolishing all waterfront buildings (including old villages and old houses), restoring the plateau wetland ecosystem, and relocating reconstruction. Several measures for B&B towns.

On the one hand, it restores the plateau wetland ecosystem, and on the other hand, it tries to retain the B&B capital. In this way, the value of Erhai Lake's environmental resources can be released, and Dali can cultivate a benign business ecosystem. Before April 2017, villagers were allowed to freely rent out their homesteads, B&B investors were free to use high-quality environmental resources to make money, and the natural ecosystem was over-consumed. Such a profit pattern is of course unsustainable.

Based on the principle of "paid use of environmental resources", how to restore the plateau wetland ecosystem? How do environmental benefits accommodate Aboriginal business interests? How to attract B&B capital to stay in Dali? This is exactly the innovative design task of the business model of the current Dali holiday homestay industry.

NO.2

Discover the circle of interests

To design a business model, you first need to delineate the interest boundaries of the company involved, otherwise it will be impossible to design the relationship between it and external companies. transaction structure.

Take my team at the health care base (hereinafter referred to as the health care base) as an example. The team includes three major departments: the industry and market research department, the customer resource development department, and the base operation and management department. The team ultimately collects from customers. The money belongs to the health care base department. So how do the research department and development department share profits? This is not only a moral issue of "fair and equitable distribution", but also involves which department is assigned to be responsible for the tactical design of the vanguard company of "Flying to Capture the Luding Bridge" in the initial stage. If the battle was lost that year, the Red Army would have no tomorrow!

The business model design should ensure sufficient ammunition supply for the "Bridge Seizing Pioneer Company" and encourage them to risk their lives in the attack. Making money is certainly a good thing, but the question is how to divide the meat in the pot? This must be "agreed" in advance, which is the core of business model design. The internal business model of an enterprise is the guarantee mechanism for development strategic planning. Enterprises grow through multiple development stages, and the timeliness of their internal business models is usually shorter than that of corporate management systems. The business model should be adjusted in time as the development goals of the stages change. How to design an internal business model?

According to the traditional internal interest circle theory, some departments are responsible for burning money, and some departments are responsible for making money. To maintain the boundaries of corporate interests, the interest distribution mechanism of each department within the circle must be properly resolved.

The transaction costs within the external interest circle of non-platform enterprises are restricted by the game of strong interests and the game of weak interests. A good business model should be able to reduce transaction costs within the interest circle. Are there any transaction costs?What about the lower benefit circle?

Based on our trading experience, we designed the external interest circle of platform enterprises. Use the entire business platform to form transaction relationships with external customers, suppliers, and public service providers. Members of the business platform form an "alliance interest circle" due to complementary and mutually beneficial motives. The benefits of external transactions are exclusively enjoyed by the supply companies within the platform. At the same time, other partners of the platform also share in the value-added benefits, such as related consumption. The common interests among platform members are far greater than the mutual gaming interests, which significantly reduces the transaction costs within the alliance circle. The platform strategy theory believes that in addition to generating value-added benefits, the alliance circle may even have the opportunity to generate incremental marginal benefits, which is the so-called "1+1>2" effect. At least logically, the transaction costs of the external interest circle of platform enterprises are lower than the transaction costs of the external interest circle of non-platform enterprises.

The circle of interests that can reduce overall transaction costs is the basis for business model design. Our team’s health care base business model is still in the preliminary stage of design, and delineating the external interest circle of the platform enterprise will lay the foundation for the next step of designing the transaction structure. Without understanding the positions of the company, its allies, and external traders, it is of course impossible to determine the interests of each party. As the external market changes, the positions of all parties in the transaction structure will inevitably change, and then the transaction structure is forced to make adaptive adjustments, and finally a new business model must be reconstructed. "

Based on the traditional "quasi-internal" interest circle, we discovered the "ally" interest circle, which establishes a clearer logic for analyzing the transaction relationship between allies - complementary cooperation within the interest circle The benefits are greater than those of competition. A business model based on the "external benefit circle of platform enterprises" can reduce overall transaction costs and generate greater transaction value.

NO.3

Choosing to enter different consumer markets means choosing value spaces of different sizes. Both are in the health care business, and some companies choose to provide "Swiss Sheep Placenta" to top wealthy people. "Anti-aging treatment" service, the unit price per customer is more than 300,000 yuan. Our team chose to provide the "off-site vacation life with medical intervention" service to the urban people in the Pearl River Delta Greater Bay Area, the unit price per customer is more than 3,000 yuan. The unit price of these two businesses There is an order of magnitude difference with the size of the customer base. Strategic planning and business model are parallel enterprise development path designs, and the two cannot replace each other. The result of strategic planning is to choose different markets, and the result of business model design is to choose different transaction structures.

5. What are the mcn institutions?

As follows:

1. Qianxun

Qianxun was established on April 28, 2017. TOP1 new content e-commerce live broadcast organization. Currently, the company has more than 40 anchors, including Taobao's No. 1 anchor Viya, as well as TOP anchors Xiaoqiao Jofay, Late Night Teacher Xu, Beibei Rabbit, Dayingzi LOVE, and the famous singer Lin Yilun, Well-known actor Gao Lu, host Li Xiang, etc., occupy 6 of the top 20 in the industry, have tens of millions of Taobao fans, and have established a celebrity live broadcast base in Beijing.

In 330The Taobao Live Broadcast Ceremony has won the "Top Organization of the Year" award in 2017-2018. From 2018 to now, Qianxun Culture has continuously won the Alibaba V mission organization list, the TOP1 of the Taobao list, and won the Tmall Golden Makeup Award for "2019 Outstanding Partner" and many more awards.

Since 2018, the company has been moving towards group management, and its business has been carried out in an all-round way. It has established a Beijing star live broadcast base and a Guangzhou supply chain base. The traditional e-commerce module has also developed rapidly, currently covering home furnishings, tea, and beauty. and many other categories.

The main business includes incubating Internet celebrity anchors, short video content production and delivery, global content marketing, etc., and can customize exclusive promotion plans for brands. We have the advantages of strong sales channels, exclusive supply chain, and hundreds of professional teams. We can provide top-notch services to merchants and provide the most comprehensive assistance to broadcasters to expand their territory in Taobao.

2. New Studio

Beijing New Studio Media Co., Ltd. was established in 2012 and developed based on the short film sharing platform "Changku". Through the Internet platform It has gathered a group of outstanding young creators and gradually developed into a professional Internet film and television media company. It has successively received investment from Jiuhe Venture Capital, Alibaba Group, Sequoia Capital, Sino-Swiss Capital, Tianxing Capital, Perfect World, Fuhui Capital, Yongtong Capital and other institutions, with a cumulative financing amount of hundreds of millions of yuan and a market value of 1.18 billion yuan.

Focusing on the online creator community platform, it has gradually expanded multiple business brands such as New Studio Pictures, New Studio short videos, and New Studio Marketing. New Studio Academy is operated by Beijing New Studio Media Co., Ltd. . Relying on the creative power of the New Studio community, we will explore and cultivate excellent short video content brands through content production, operation, commercialization and other platform-based operations.

New Studio Short Video has signed celebrities such as Yoko Lame, Wang Xiaochao, Dong Xinyao, H, Visitor, and Steel Westward Journey, as well as "Changku", "Yutou's Creation Collection", 20+ high-quality video content brand columns such as "LOVOTE", "Magic Food", "Lectures and Entertainment Painful".

3. Qingteng Culture

Qingteng Culture has been established for 7 years since its establishment in 2011. Since 2014 , Qingteng transformed from a video production company into an original content production company, producing multiple columns such as "Understood Mom", "Uncle Xiong's Kitchen, etc.", from which the MCN business with mother and baby as the core was derived.

By 2018, it has formed a four-in-one business layout integrating production, MCN, production, and marketing, covering multiple fields such as maternal and infant, two-dimensional, beauty, and cute pets. Its celebrities and The number of self-media has also exceeded 50+. Artists under Qingteng Culture @鹿小草QAQ, @ganziqi, @ dongwaner, @杰straJstr, Qingteng also has two-dimensional blogger @妞君说, mother and baby blogger @ Uncle Xiong Kitchen, beauty makeup Bloggers such as Peng Meili, who go to the world, are also on Weibo, Bilibili, Meipai and other social platforms.All have won the love of a large number of fans.

4. Fengqun Culture

Since its establishment in 2014, the team of Shenzhen Fengqun Culture Communication Co., Ltd. has expanded to more than 500 people, with "original content Capabilities, exclusive resource advantages, and strong exposure capabilities are its core advantages. It is deeply rooted in the Internet celebrity market and has become a unique digital content interactive marketing agency in the new media industry.

The company has been committed to the incubation operation of KOL and has successfully incubated many celebrities. Basically, many top celebrities in different fields are born every year. Nowadays, Fengqun’s exclusive Internet celebrity resources and its incubation contracted celebrities exceed 1,000, and the entire network of fans covers 750 million people. It can meet diversified cooperation needs, involving more than 500 cooperation platforms and media, and the monthly cumulative video views on each platform exceed 1.5 billion.

The company has exclusively signed contracts with 1,000+ high-quality Internet celebrities, including @微博 funny rankings, @leave a few hands, @我的Predecessor is the best, @草图君, @客服璐, and @久久的Teng and other large traffic accounts.

5. Gumai Jiahe

Gumai Jiahe has been deeply involved in the mobile Internet for many years. It is the leading internet celebrity agency and short video content production company in the industry, relying on Douyin. , Kuaishou, Weibo, WeChat, Huoshan, Meipai and other dozens of Internet social media platforms are committed to providing a wide range of users with diversified high-quality short video content.

Gumai Jiahe has great influence and professionalism in multiple business fields such as content, traffic, monetization capabilities, and brand incubation. At present, Gumai Jiahe has nearly a thousand high-quality artists across the country, and is good at creating hits and incubating super IPs, such as Douyin’s short video super-famous IP column: Bankrupt Sister and Brother, Detective Xiaoyu, Counterattack Duoduo, he is Zihao , Chengqi Diary, Meow Rabbit, Old Thoughts in the Workplace, First Secretary, Time Taxi, etc., and has been ranked first in Douyin MCN comprehensive ranking for many consecutive months.